![]() ![]() ![]() More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with "Halo 3." Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience. 'Halo 3' is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release," said Jill Hamburger, vice president of movies and games at Best Buy.ĭeveloped by Bungie Studios, the "Halo" franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. "The initial demand we've seen for 'Halo 3' has been astounding, and the game is on track to become the number one gaming title of all time. Retailers have also expressed their excitement about the launch of "Halo 3." Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, "With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history." Within the first 20 hours alone, we've seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history." "Not only is "Halo 3" setting sales records, it's also redefining entertainment. "Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. In addition to the rich storyline, "Halo 3" continues the franchise's grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world's largest social network on TV. "Halo 3" is the conclusion to the epic trilogy and picks up where "Halo 2" left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. The Xbox 360 title beat previous records set by blockbuster theatrical releases like "Spider-man 3" and novels such as "Harry Potter and the Deathly Hallows." Microsoft today announced that the Xbox 360 exclusive game "Halo 3" has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. Full press release after the break.Ĭongratulations Bungie, you guys did an amazing job. So, you can bet that the Microsoft execs are grinning ear to ear today with their $170 million haul. Previously, Microsoft went on record to say that they were hoping that Halo 3's launch would pull in $155 million, beating Halo 2's $125 million launch and even eclipse the record setting movie Spider Man 3's $148 million. Exciting news fanboys, Halo 3 has officially become the highest grossing entertainment launch in history pulling in a whopping $170 million in its 24 hour launch window. ![]()
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